Narrowcasting with Navori QL in Jamaica
VMBS is a mortgage institution operating in Jamaica with fifteen (15) branches across the island. VMBS provides a variety of financial solutions to its customers both local and overseas and prides itself in being a true mutual where members get the service and value they deserve.
In order to increase their service level, VBMS selected FLOW, a subsidiary of local Telecom Provider Columbus Communications Jamaica Ltd, to integrate the NAVORI QL Digital Signage Platform.
NAVORI QL is deployed in their 15 branches across the island.
In a multi-content infotainment system is used broadcast News Feeds, Bank rates and Statistics, Stock Exchange information as well as targeted marketing and advertising content combined with live TV feeds.