Narrowcasting
with Navori QL in Jamaica
VMBS is a mortgage
institution operating in Jamaica with fifteen (15) branches across the island.
VMBS provides a variety of financial solutions to its customers both local and
overseas and prides itself in being a true mutual where members get the service
and value they deserve.
In order to
increase their service level, VBMS selected FLOW, a subsidiary of local Telecom
Provider Columbus Communications Jamaica Ltd, to integrate the NAVORI QL Digital
Signage Platform.
NAVORI QL is
deployed in their 15 branches across the island.
In a multi-content infotainment system is used broadcast News Feeds, Bank rates and Statistics, Stock
Exchange information as well as targeted marketing and advertising content
combined with live TV feeds.
The HD Broadcast TV quality NAVORI QL has on offer, the ability to
combine any real time content (Live TV, Streaming Video, Data) and the
possibility to cast multiple zones and manage them independently, enables VMBS
to operate a true ‘narrowcasting’ system and specifically target content
relevant to the branch office down to the individual client / visitor.
